Watch this (Wear this)

An exemplary combination of digital multimedia used to bring attention to a company's products

 

If advertising is meant to tell the story behind your brand, then Mammut, an outdoor apparel and equipment company based in Switzerland, nailed it with their Project360 website. This website, which is meant to document the climbing routes for the world's most challenging ascents, uses stellar interactivity as well as 360 degree photos and video to put us right in the middle of it all, whether it is Mont Blanc, Elbrus, El Capitan, and yes, the World's tallest mountain, Everest. The creators of this user experience don't over-push the products either; the climbing jackets, boots, hats, ropes just appear in the frames, because that's what you have to wear and use in order to reach on foot the altitude that jet aircrafts fly at.

We were particularly interested in seeing the route to Everest. The interactive map was super cool and the footage was pretty intense, and though the brief 360 clips left us wanting more, we understand that most people have only brief moments here and there to spend on the website, so we forgive these creators for the time being.

Everest Doc

For those of you who have a little bit more time, we recommend you watch the making of documentary, which is also solid. The short film takes you from an airport in nepal all the way up to the top.

 

 

 

If the idea is to attract the attention of people who will be interested in purchasing your products or services, Mammut has achieved just that, with a fascinating website, which places their product in the midst of it all, 

In the most accessible place, the internet, showcasing the most inaccessible place on Earth, the top of Mt. Everest.

Check out Mammut's products here. And check out their Project360 here.


Have an idea you would like to see brought to life in the digital realm? We would love to chat with you about it.

 
 

If I Were a Rich Man...

New E-trade Campaiagn is a Hilarious Sight for the Senses

 

Could it really be possible? That one semi-smart, beat down individual could ditch his day job for expensive debt-generating pursuits — water skiing behind helicopters, jousting on hoverboards, organizing flapper food fights in the great dining room — well, maybe, but only with the help of Etrade, we gather.

While the appeal of one-upping your boss is relatable, we always found online trading to be a slightly more acceptable form of online gambling, especially when the susceptible and uninformed take to endeavoring to accomplish what trained, and licensed, SEC professionals do everyday. Guess what? Most of those guys don't have a pool, think, contractor-grade, jacuzzi tub, from home depot.

But don't let our cynicism prevent you from enjoying this vivid and entertaining TV commercial. It is well conceived, giggle generating content, and we can definitely appreciate it. And, if we must be honest, it did get us thinking, what if. What if we just try it out? What if blind luck strikes again? What if the executive jet with the two Chihuahuas on the vertical stabilizer was ours? Yahtzee. If we were rich men.

To Read about E-trades Full Campaign, which involved more films and print too, Visit Adweek.

 

 

 

 

Good and Teary

Good and Teary

I wanted to highlight the above commercial produced for Thompson, a UK travel company which also owns its own international fleet of aircraft. I believe this short motion picture, captures the essence of my first real vacation experience with Caroline and creates in me a longing to be back with her, in a foreign land, observing and reveling alongside of her, and of course, comparing my observations with my wife over a delicious and relatively inexpensive glass of French wine.

Fascinated by the Mundane

Andrew Shurtleff's Vlog could be a new passion

Academically speaking, there are three theoretical building blocks that create a foundation of any great documentary work. A documentary must have

  1. interesting characters,
  2. narrative tension (think, is it a matter of life and death),
  3. and an integrated point of view (theme, opinion).

And Andrew Shurtleff's new video blog has at least one of these. Interesting character, and it is Shurtleff himself.

Shurtleff, who is one of Charlottesville's top picture makers and moonlights as a photographer for the Charlottesville Daily Progress, presents yet another creative talent, the ability to make a 7-minute movie, which is long by internet standards, that stimulates, fascinates, and enraptures—meanwhile, absolutely nothing happens. We can hear Professor Free down our iPC hallway screaming, "NO NARRATIVE TENSION! ROAR." The fact remains that Episode Six is pure genius.

These days we can watch celebrities on FacebookLIVE as they shop on Rodeo, or thought leaders blast out words of enlightenment, or daredevils in their wing suits jump off the top of Mount Blanc, flying at what seems like light speed, awaiting what we may imagine is their inevitable death. Shurtleff's vlog is more like a snail marathon, but it is utterly cool, and we plan to watch the episodes we missed as well as those to come, because he is just our type of goofy, funny guy.

 

He/She thinks the way we like

Two Internet Ads showcasing thought, plus, a bonus

Today we showcase two great thinkers: one fictitious, one real, although the fictitious one was created by a genius in our opinion, or at the very least, a team of visual brains.

The first is from Campari.

And the creative geniuses behind it are ADULT (see their website | HERE | ), a belgium production company, and  Mori Inc. and Lernert & Sander, the creative companies.

In each one of the three pieces, a question is posed—how to turn right-side-up an upside-down Campari cocktail. A minimalist, waxen environment, draws our eyes (and interest) to a woman in a red dress, the red cocktail, two stylish helpers, and one large block of ice. In each case, something visually fantastic happens, leaving our femme fatale, drink in hand, and us, curiously thirstier for Campari (who provides the drink recipe at the end of each).. 

 

Interestingly, to achieve the clarity of the ice block involved a six-week slow-freezing technique, and the film makers were forced to use LED lighting (cool) lighting to keep it from melting. Cheers, Campari geniuses and woman in Red.

The other episodes of the series are here


 

And Let's Jump to the Bonus

Sometimes, you discover the best stuff when you are trying to report on something you thought was "just" great. This mysterious short film was produced by ADULT. Let us know what you think below.

 

 

Now for the Second Bit of Genius (Actually Third)

And it comes from Joseph Gordon-Levitt and his team at HitRecord. They collaborated with LG and devised a simple yet clever and entertaining little spot called "The In-Between Moments." And what a idealistic premise he concocted for the fun final: that "the in-between moments give life its texture". Truth or not, we think each of these videos are worth a watch, and we will be paying a little bit more attention to our own "in-between moments."

We recommend watching the behind the scenes first, and then, watching the actual commercial. After all, we almost never get to see things in that order, so, why not try our perspective.

 

behind the scenes


The commercial


 

Make Your Work Product Cool, Better

UX Design is not only for web pages and apps.

In a recent, well-written article in How Magazine, Roberto Blake illustrates how UX Design, short for User Experience, can be—and should be—applied to other communications work, including print, outdoor, and even video, in motion graphics. We thought all of it was pretty cool and quite educational and offer the video above for a 60=second example of UX in motion graphics.

In the meantime, we will be practicing these principles in all areas of our own creations.

The link to the article is HERE–http://www.howdesign.com/web-design-resources-technology/user-experience-graphic-design-matters/


Another case of – So Bad that it's Good

This Time, in a spec spot created by Jingle Punks

If you want to know one of the many ways we at the iPC measure the effectiveness of a TV ad it is this—did it make us want the product or service to the extent that we will actually remember what the heck it was. And by that standard, the following promotional spot wins big, and in otherwords, is surprisingly MAKING US HUNGRY.

Another interesting thing about this short film, is that it was created on spec, and apparently, these bad to the bone dudes at Jingle Punks do this quite often. They make ads for companies they like, and, for free.



Anyway, in this spot, we think they created an Olive Garden which looks like a yummy, and fun, place to go to eat. We love good food and to be honest have been tempted to condemn these massive chain places like TGIF, Applebees, the like. Thanks to these OG dudes at Jingle Punks, we might actually give the Olive Garden a try on our next road trip ,or, perhaps, after the next Snoop Dog concert. Word, Jingle Punks. OG is Down By Law.

Making The Art (with tiny colored bricks)

A NEW ANIMATION FROM LEGO, DONE BY HAND.

Rogier Wieland and his team know how to put the time in to get something done. This week, the iPC presents another marvelous animation done without computer effects; rather, one created laying brick by brick and with a quick click of a real camera, in order to produce these fantastic 2,328 frames of lego goodness. 

The short film is HERE— https://vimeo.com/127628756

And make sure to watch some of the behind the scenes timelapse, to show you what these incredible artists have accomplished and how they did it.

The making of is HERE—https://vimeo.com/127632215

Eye Candy from the Mill

There is some super cool stuff out there that wasn't showcased during the Superbowl.

And both of these animated films are from The Mill. Usually we like to spend some time, gathering information to present alongside of our showcased pieces. This time, we are just giving you what you need to know– the producers of these pieces, The Mill, and the links to the pieces themselves

Eviivo | http://vimeo.com/114181852

Marco Polo | http://vimeo.com/114350322

Eviivo "The Making of"http://www.themillblog.com/2014/12/behind-eviivos-animated-film-with-mill-director-nils-kloth/

Happy Viewing and feel free to leave a comment.

Once Again Practical Effects beat CGI

 
 

A lovely Film from AirBnB

Don't get us wrong, at the iPC, we love awesome special effects and animations created from nothing other than imagination within a creatives mind and the digital realm. However, CGI just can't duplicate the charming imperfections that occur organically when you are shooting REAL subjects with a REAL camera. And the following film, as well as the BEHIND THE SCENES which accompanies, prove our point exactly.

Sometimes it requires 85 takes to get the shot just right–yes, 85 TAKES!!! But the creative minds at TBWA/Singapore as well as the artisans they have employed to create this tiny world for AirBnB have included all of the necessary details required in this simple and elegant short film and on their 85th try, they all came together brilliantly.

Even if tiny figurines might give you the creeps, and some of these figurines features in this film were even modeled from real AirBnB customers, you ought to give these films a few minutes out of your day. The main film, which can be seen HERE– http://youtu.be/dA2F0qScxrI – is only a minute long, so make sure to take the extra 2 minutes to see the behind the scenes, which can be viewed HERE– http://youtu.be/TqcCMFVBr7Y . You will be inspired and glad you watched both.

Motion Pictures Aid in the Redskin's Debate

 

These are the types of films we like to make at the IPC.

Showcased first on YouTube just before the Superbowl and once again during Game 3 of the NBA finals, this spot just goes to show that ads really CAN fire people up (even despite the ice cold performance by the Heat). In this spot, the Oneida Indian Nation and the National Congress of American Indians aimed their all-mighty bow and arrow to NFL commissioner, Roger Goodell, and Redskin owner, Dan Synder, with hopes of surrendering the racist name of the Washington D.C football franchise. Anyways, the short video lists a litany of tribes, names, and descriptive adjectives token to the Native American culture. And if the images and dialogue weren’t enough for you to arise the tribal counsel, the video delivers a brutal Indian rope burn in the closing— “Native Americans call themselves many things. The one thing they don’t...” and then flashes to a photo of a Redskin’s helmet… Boom. We don’t know about you guys but here at the IPC we've already joined the pow wow and are dancing in beaded jackets and moccasins that may or may not have been recently purchased at Goodwill.

Check the short film out HERE and let us know which team you're on.

 

Sponsored Content Isn't Always Terrible

And the EXIT LOG is proof. 

Exit Log is a film and work of young filmmaker, Chris Cornwell, and his entry into the Bombay Sapphire Imagination Series. Winning films were shown at the Tribeca Film Festival and Exit Log was a winner: well-shot, well-directed, and well-acted. 

The film is also proof that narrative tension makes things move at a higher speed--the 6-minute film will be finished before you know it. 

This superbly produced film is one of five winners, and all of the winners can be viewed HERE -- http://bit.ly/1k8wxiN, so actually, why not take a long break and watch them all. 

 
 

The big question is whether these awesome short films make you want to drink Bombay Sapphire. Frankly, we are getting thirsty, but alas, these thirsts won't be quenched by Bombay--Gin makes us run around after parked cars. Yikes!


Haven't Mom's Always Been Trending

These Spots Remind US How Cool Moms Can Be

Especially Our Own

We showcase two great commercials we recently sawy during the Olympics that simply bring tears to our eyes, drawing on our recognition of the support we could have only recieved from our Moms. We have included the LONGER VERSION of that great P&G commercial, which didn't get much air time because of its length, and also, a cool GE commercial, packed with some really cool SPECIAL COMPUTER EFFECTS. It presents an imagination that all of us creative type strive for: that of a child. Both of these commercials have a ton of heart and are more than memorable. Rather, when they interrupt our Olympic viewing of Ice Dancing, we are glad they did.

• P&G | Thank you Mom | Pick Them Back Up -- http://www.youtube.com/watch?v=57e4t-fhXDs

• GE | What My Mom Does For GE -- http://www.youtube.com/watch?v=Co0qkWRqTdM

The Choreography of Single Take Commercials

It's awesome when the Special Effects are actually special.

And that is what we see in Grey London's latest spot for the London Sunday Times Culture section. What makes this commercial so special is not it's use of sophisticated computer graphics but of well-trained, film and television technicians, who add BALLET to their list of duties, and like ballet, the result is beautiful, and to us at the IPC, inspiring.

Underneath this choreography is an equally perfect idea for promoting an arts and entertainment section of a newspaper. We have included links to both the commercial itself (http://vimeo.com/85523671) and to the making of the commercial (http://vimeo.com/85527061). Both are short, and also, fun to watch.

The Commercial

The Making Of The Commercial

Girl Power: On Display in this Cool Rube Goldberg Machine

Lately, we have been showing off the latest power of computers and programmed applications through advertisements that really take advantage of the latest and greatest in 3D modelling and compositing and the folks who work with them so well.

Now, we spotlight creative work from GoldieBlox and The Academy which use very little of this technology. All of the "special effects" were created practically and showcased as if they were all deisgned by three clever little girls. The producers also adapted a classic tune, ironically, to hold it all together.  And we think it is pretty awesome.

The Kinsale Sharks :: An Awesome Visual Discovery

Another Interesting find from The Interactive Pixel Company :: Original Blog HERE

Here are two quick links to some pretty awesome Animations, both Shark winners from this year's Kinsale Festival  The first, titled "Honda Hands," from Weiden + Kennedy, London and Nexus and Analog, is not merely an animation marvel but perfect from the writing through all levels of execution (except perhaps the smoke from tires peeling out). And we particularly liked the sound design. You can see the two-minute short film HERE -- Honda Handsor on the Kinsale Website HERE.

Number two is the Bronze winner from BBDO New York and Smuggler and Caviar Content. Using video and interactive applications that go across platforms and get an audience involved in a brand inspires us. Hopefully, what these guys did inspires you as well. And it doesn't hurt that there were animals involved in the making of this Digital Campaign. The two and half minute film is located HERE -- Pets Talking, or on the Kinsale Website HERE.

 

All Hail V-ray and 3ds Max … and This Company Who Used These Programs So Well.

Tax Free Film and HMNS create wonder filled spot: Omega Watches' Co-axial World.  (http://theinteractivepixelcompany.com/caught-our-eye)

Many might think a wrist watch is an unemotional and simply rhythmic time piece, until it is dissected by the creative thinkers and doers behind this advertisement, which in one sweeping camera shot takes us through worlds where timing means everything: a racer swimming the english channel, underneath a team of regatta sailors, onto a race track for cars, no wait, bicycles. But it doesn't end there, because this world is just a smaller one, inside of a spaceship, which is really just another smaller world, inside the watch, adorning your wrist.

If that sounds complicated, just watch. What a magical 70-seconds!

 

 

Everyone Loves Creepy Cat Videos

BeMoreDogThumb.png

Well, this one's not so creepy but it's still good ...

And proof that a company can simultaneously appeal to both cats and dogs at the same time, like Mick Jagger singing Revolution. The TV ad, made for British telcom company O2, is part of a campaign using all of today's latest digital tools for story telling without losing the charm and memorability of a classic advertisement, without once showing the product, too. 

The campaign also encourages mobile phone to desktop computer interactivity through a cleverly designed website. We absolutely love this type of thing. It is all produced by MPC, the spot and the website. We suggest you check out both.