All Hail V-ray and 3ds Max … and This Company Who Used These Programs So Well.

Tax Free Film and HMNS create wonder filled spot: Omega Watches' Co-axial World.  (http://theinteractivepixelcompany.com/caught-our-eye)

Many might think a wrist watch is an unemotional and simply rhythmic time piece, until it is dissected by the creative thinkers and doers behind this advertisement, which in one sweeping camera shot takes us through worlds where timing means everything: a racer swimming the english channel, underneath a team of regatta sailors, onto a race track for cars, no wait, bicycles. But it doesn't end there, because this world is just a smaller one, inside of a spaceship, which is really just another smaller world, inside the watch, adorning your wrist.

If that sounds complicated, just watch. What a magical 70-seconds!