Sherwin Williams' Shows Us Where Color Can Take You
Today, we stumbled across Sherwin Williams latest addition to their animated paint chips spots while researching colors for our interior design client Presence Studio, and as we continue to be fascinated by these sorts of vivid displays of computer generated motion pictures, we thought you might like to take a look too.
We won't get too technical about the VFX or analytical about the creative strategy behind these enjoyable spots, for the sake of time, your time and ours, but we will include below links to some of the other spots in the "Where will color take you" series. We think they are all original, and the concept is beautifully achieved.
It's pretty cool what you can create with a computer these days and with color.