Well, this one's not so creepy but it's still good ...
And proof that a company can simultaneously appeal to both cats and dogs at the same time, like Mick Jagger singing Revolution. The TV ad, made for British telcom company O2, is part of a campaign using all of today's latest digital tools for story telling without losing the charm and memorability of a classic advertisement, without once showing the product, too.
The campaign also encourages mobile phone to desktop computer interactivity through a cleverly designed website. We absolutely love this type of thing. It is all produced by MPC, the spot and the website. We suggest you check out both.
- THE SPOT ::http://www.moving-picture.com/work/o2-be-more-dog
- THE WEBSITE ::http://bemoredog.o2.co.uk
- THE COMPANY THAT MADE THEM ::http://www.moving-picture.com/work/o2-be-more-dog