Todd Free

Filmmaker and Creative Director

IN BRIEF

Since 2012, Todd Free has helped a growing number of businesses and nonprofits use digital media to reach and attract new customers (and donors) and create desirable outcomes on their behalves. He has achieved these results through intensive studies in advertising, marketing, and public relations strategy, work experience in these fields, his usage of the English language (copywriting), expert knowledge of Search Engine Optimization (SEO), and especially, multimedia creation and UX design.

Free has extensive experience as a feature motion picture film editor, director of photography and camera operator and is an accomplished documentary film producer, director, DP and editor. His documentary film work been featured in film festivals, on television, and in theaters across the country. In 2014, Free was proud to be considered for an Academy Award nomination for film editing (see article). Here is a link to his list of credits on the Internet Movie Database (IMDB).

And when he is not behind the camera or in front of a screen, as an extreme sports enthusiast, he enjoys being outside: on his backyard halfpipe, in the tube in Costa Rica, or atop a mountain in France.

He resides in the Belmont neighborhood of Charlottesville, Virginia, with his wife Danielle and his two-year-old daughter, Caroline.

Todd Free's 2012 Reel

 
 

Charlottesville cinematographer Todd Free’s near miss with the Oscars

ToddFreeCvilleArticle.jpg

CLOSE but no cigar

A nice write up with an, ummm, pretty good ending. This article describes Free's work as a filmmaker, producer, cinematographer, and editor. Following the article, there is also a link to a trailer, created by Free, for the film in question.

 

Some Additional Video Samples

Included are an image film for Maui Jim, a short film for for Montpelier which relies heavily on Todd's use of AfterEffects, and an informational film for Cox Communications and CSS, who provide work opportunities to adults with disabilities.

 

A River North

 

An Image Film for Maui Jim, starring Maui Jim Brand Ambassador, Andy Mill

What better place to film a piece to promote Maui Jim's new low-light polarized sunglasses than British Columbia, a place where in the fall the sun barely shines for more than 30-seconds per day. As this five minute presentation shows, these glasses help US Olympic downhiller and angler Andy Mill to capture his latest trophy, The Skeena Steelhead. It was directed by Jamie Howard and the music is titled "Undress U Down" by Justin Hopkins.


 

Montpelier: A Day in the Life

Todd Free created a short spot for digital advertising.

This spot was created within a 3D environment in AfterEffects using a combination of still photographs and live action motion pictures.


 

People Places

Todd Free produced and served as Director of Photography and Editor for this webpage video.

To take advantage of of increased web traffic resulting from a companion 30-second spot, Todd created this informational film to highlight a few of the non-financial the benefits and joys of foster parenting.


 

PVCC

Todd Free produced, lighted, and shot two 30-second broadcast spots for Piedmont Valley Community College.

These spots aimed to highlight the guaranteed admission program with UVA as well as their EMT preparatory program.  Mandatory in these advertisements was that the producers use real students/graduates as opposed to actors.


 
 

 

CSS and Cox Communications

Todd Free created—wrote, directed, shot, and edited—a short spot to touch the heart of the matter: why to support the work of CSS and the telecommunications company which makes it all possible.

Through a partnership with Cox Communications, CSS provides meaningful work opportunities to adults with disabilities, which turns out, impacts their mental and physical health in so many profound ways. But we shouldn't be that surprised by that, should we? Having a purpose in life changes everything, for anyone. That is how we devised the tag line, "A job is not a special need."

 

Still Photographs

Click on a photograph to open it in a lightbox.

 

Websites

Each page is created with a particular goal in mind, which fits within a broader engagement strategy.


 

Liz Knutsen Photography

Promoting the artist through the internet

It's a daunting task to increase a client's ranking on Google in a totally saturated market, In Charlottesville, VA, it seems that 5 out of 10 stay-at-home moms in Charlottesville, VA have a Family photography business and have been online for at least the last five years. Yikes. That's a lot of competition. She's not number one quite yet, but Todd may get her there soon.

Todd is responsible for the copywriting, SEO, layout, and actually, some additional photography as well.

You can view her website here.

 

 

EMC7

Identity creation for EMC7, a Marketing Company headquartered in New Haven, Connecticut

EMC7 is a marketing agency which was created June 2017. Having recently used Todd Free as their creative director for their first client's digital products, they hired iPC to develop their new identity for their new company. Because the partners at EMC7 were veteran social media marketers who had been working with a competing company, they were barred from using their best marketing assets—their previous work—to promote their new company. Without a great wealth of images to use in their portfolio, they were willing to try something a little more daring and colorful. They simply requested that their website and logo reflect their adventurous spirit and their ethical principles.  

The copywriting is also entirely Todd's work. You can view their website here.