Case Studies from some of our campaigns

Made In Virginia:

A Look into the Marketing and Advertising of 4 Charlottesville Businesses

In the summer of 2016, two iPC Summer Associates, Ben Tribble and Faith Ripa, researched advertising and marketing strategies and techniques being utilized in the Central Virginia. The results of their research are expressed on this research study.

First, they present the subjects of their study in an Advertising & Marketing Primer Film titled Made In Virginia. Then, they have selected four marketing ideas used by these businesses, four things you might not have thought about and could consider trying out. 

A Job is Not A Special Need

Every campaign begins with an understanding of what the client desires to achieve through the use of multimedia.

In this case, Chesapeake Service Systems (CSS) wanted to take leaps forward in the direction of systemic change: specifically, an increased public awareness of their mission--to positively transform the lives of mentally disabled adults through jobs programs.

A Deserved Make-Over

ELITE AIR is arguably one of the best aircraft management companies around. 

But they needed a website that would more accurately reflect the level of care and quality they provide to their customers and their aircraft. They also needed a segmented website since they not only manage aircraft but provide charters too.