Ashes to ashes, dust to dust. Some churches rise from the ashes, bring new life to sunday mornings through consistent, good use of multimedia
These days, businesses are really capitalizing on the affordability of using video and other multimedia as an effective communications tool. We have long asked, why should churches be any different. After all, Sunday mornings don't have to be so stuffy, and churches have a message to communicate as well, so we are glad to help churches rise out of the ashes of slideshows and bring new life to the way we spend our Sunday mornings.
Now, at iPC, we aren't trying to draw attention to the fact the churches, like other non profits, can or should be run like a business; however, if they are in fact a business, "they are and should be in the business of enriching communities and the individuals who comprise such communities through generous service, acts of kindness, and love," says Todd Free, Creative Director at iPC, "and that is a message that we can get behind." We are trying to show the way that using professional multimedia as a tool to communicate your message is powerful and effective.
Two churches we think are doing a great job integrating into the digital world are The Point Church in Charlottesville whose mission is to love God, love People, and love Life; and Gospel Community Church in Lynchburg, whose mission is similar, to love, grow and reach out. And we have recently completed some graphic animations for both—one for the Point Church is above and one for Gospel Community is right here.
At iPC, getting to use our collective talents—the ones God gave us—to help the small businesses and organizations that make the world a better place for everyone is more than just fun; it is a calling.