HOW IS YOUR VIDEO WORKING FOR YOU.
An important question, yes, but not always so easy to answer. And at iPC, that is a big question we attempt to address. At the heart of this question is another—do you have a clear and measurable goal attached to your film.
At iPC, we here this a lot—"our organization needs a video"—and what we see even more are nonprofits who have produced videos that are mostly just informational, mostly just "placeholders" on a web page. They rarely inspire, they are lengthy, and they tend to get lost in the frays of massive information that we confront each and everyday.
Long videos are good for one thing and one thing only: a captive audience.